Plai.io

August 20, 2024

Transform your Facebook Ads into Google PMax Campaigns with Plai

In the world of digital marketing, there's no such thing as a perfect ad. Success often hinges on relentless A/B testing, and that doesn’t always mean throwing more money into your campaigns. That’s why we’re thrilled to introduce a new feature in Plai that makes this process a whole lot easier: you can now convert your existing Facebook ads into Google Performance Max campaigns with just a few clicks.

Why This Matters

A/B testing is the backbone of successful digital marketing. It’s not just about increasing your ad spend; it’s about refining and optimizing your ads across multiple platforms.

With our new feature “Idea Box”, you can seamlessly turn your high-performing Facebook ads into Google PMax campaigns. This means you can now test and optimize your ads on another major platform without the hassle of starting from scratch.

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How It Works

We’ve already made it easy to create ads across different platforms with Plai’s AI-powered ad creation tools. Once you input your prompt, Plai generates draft ads for every platform you're connected to, from Google Search to TikTok and LinkedIn.

Now, we’re taking it a step further! When your ads are likely to perform well on other platforms, the ‘Idea Box’ option will appear at your Ad preview inside the Advertise tab. By clicking on it, the entire ad will be automatically duplicated based on the best practices for Google PMax.

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You can follow these steps for checking it on your own:

Select Your Facebook Campaign: Go to the “Advertise” tab and choose an existing Facebook campaign from the preview or a Facebook Ad inside the Optimization Folders.
Convert to Google PMax: Tap the Idea Box labeled and follow the steps for creating a Google PMax Campaign.
Automatic Conversion: Plai will automatically pull the targeting, creative, and other elements from your Facebook campaign and convert them into a Google PMax one. Want to include video? Just paste your YouTube video links, and you can even add multiple videos to a single campaign. This includes everything from country-level targeting to zip code targeting.

All the ad copy, images, and videos from your Facebook ad will be formatted to fit Google’s requirements. All you need to do is make sure your Google account is connected, upload your brand logo, and hit “Create” to launch your campaign.

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Why You Should Try This

This feature is perfect for anyone who has invested time in creating custom images or videos for their Facebook ads. Now, you can easily repurpose that content for Google PMax campaigns, reaching a broader audience without reinventing the wheel.

We invite you to see the full video at this link: https://www.youtube.com/watch?v=d-mno3__RCI

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What’s Next?

We’re not stopping with Facebook and Google. Soon, you’ll be able to turn your ads on Spotify, LinkedIn, and even Bing into cross-platform campaigns with ease. This is just the beginning of making A/B testing more accessible and effective across all digital channels.

Let us know how this new feature works for you, and as always, don’t forget to like and subscribe for more updates!

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Julia Viloria