Launching a LinkedIn Ads campaign is a powerful way to reach professionals and decision-makers. Whether you’re promoting a product, generating leads, or building brand awareness, LinkedIn provides a robust platform to achieve your marketing goals. In this guide, we’ll walk you through the process of creating a LinkedIn Ads campaign from start to finish.

Choose Your Objective:

The first step in creating your campaign is to select an objective:

• Traffic: Send people to your website
• Leads: Use an instant form to collect contact information

Choose the objective that best matches your campaign goals. For example, if you want to collect leads, select the “Lead generation” objective.

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Create your Prompt: 

This is the most important part of AI generated campaigns! Based on your Business Website, description and name, you will create a prompt. Once you are happy with the Description, we can click on “Generate Content”: 

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Define Your Audience:

LinkedIn’s audience targeting features allow you to reach specific professionals based on job title, industry, company size, seniority, and more.

Start by choosing the location of your target audience. Then, select between the targeting options to narrow down your audience:

- Job Title: Target specific roles, such as “Marketing Manager” or “CFO.”

- Interests: Target users based on their professional interests or behavior on LinkedIn.

- Company: Find members based on the companies listed on their LinkedIn profile

Narrowing your audience ensures that your ads reach the most relevant prospects, increasing the likelihood of engagement.

Select Ad Format:

LinkedIn offers a variety of ad formats to suit different campaign objectives:

• Sponsored Content: Native ads that appear in the LinkedIn feed. These can be single image ads or video ads.
• Message Ads: Delivered directly to LinkedIn users’ inboxes, these ads are perfect for personalized outreach.

Choose the ad format that best supports your campaign objective. For instance, if you want to showcase multiple products, a carousel ad may be the best choice.

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Set Budget:

Determine how much you want to spend on your campaign and set a daily or total budget. LinkedIn allows you to control costs by setting bids for clicks, impressions, or actions.

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Create Your Ads:

Now it’s time to review the AI-generated ads that your audience will see. You can upload images or videos or you can select from Shutterstock. 

Make sure you like the AI generated ad copies and that they reflect your business’ tone!

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Launch Your Campaign:

Before launching your campaign, review all settings to ensure everything is correct. Double-check your budget, audience targeting, ad formats, and creatives.

Once satisfied, click “Create” to set your campaign live. LinkedIn will start delivering your ads to the targeted audience, and you can monitor performance in real-time through Plai in “View Results”

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