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Track Anything With Your Own UTM
Template Builder

Know which organic social post led to the most sign-ups, the ad that drove the most
installs, and the PR article drove the most engagement, with UTM.

How Do You Know Where Customers Come From

How do you plan on tracking which organic social post led to the most sign-ups, the ad that drove the most installs, or the PR article drove the most engagement? Many businesses use Google Analytics but more often than not traffic sources from Email or Paid are are mis-attributed under Direct. If your data isn’t right how can you make informed decisions to grow your business? 

By adding a UTM tag to the end of your url you will be able to track revenue down to the email, PR article and more with the right tagging.

A UTM code is a simple code that you can attach to a custom URL in order to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you.

Your Own UTM Template Builder

Auto create your utm link with this Google sheet and better manage all of your marketing campaigns! To track performance, upload creatives, and create consistency across everything from social posts, emails, PR, influencers and more we created this UTM Builder for your business in the form of a Google Sheet.

 This UTM Template Builder sheet will auto-generate a tagged url in the “Tagged URL” column based on the source, medium, campaign, creative, and other info that you input. By creating consistency we ensure data accuracy and the ability to track revenue down to the creative. We can see this data in Google Analytics (and most likely Amplitude). This sheet can also serve as the place to upload ads and creative.

How Do You Use UTM Template Builder?

  1. Click on the button above.
  2. Make a copy of the sheet for yourself by selecting File > Make a copy
  3. The ‘How To’ tab will walk you through in detail.

See Examples

  • Create a tag and send over to the Influencer or PR agency when they link back to the website
  • Add this tagged url to social posts that link back to the website
  • Add this tagged url to your newsletter when linking back to the website
  • rack performance of campaigns from Launch or even seasonal
  • Upload new creative assets and tag them
  • Launch expert ads like a pro in minutes with Plai